Rexburg Chamber of Commerce

Target Audience

Personas

Persona 1: James Smith, 34 Education: Bachelor's Degree in Business Professional: Looking to start a small business in Rexburg. He will come to this site to look to network with other small businesses, and get his business on the website directory. Free marketing and advertising perks is another reason he would visit the site. Technical: He will access the site using his smart phone or business computer.

Persona 2: Samantha Johnson, 45. Education: Associates Degree Professional: Looking to start a charity in Rexburg She would visit the site to get word out about starting a local charity for those in need. This website will help her contact the chamber to host events to raise awareness. Looking for the betterment of the local residence of Rexburg. The webiste is also a great resource to get support from the community's business. Technical: She will access the site using her smart phone, tablet or, laptop

Scenarios

1. Samantha is wanting to get local support for her new charity she is looking to start. She would use the local chamber to network from local business to find their support for her local cause.

2. James is looking to start his small busienss in Rexburg, and is wanting to network and market through his local chamber of commerce.

3. James' family is new to Rexburg, and he is wanting to know what local events are coming up for him to support his local community.

4. Samantha wants to plan a community event to raise awareness for her charity, and is looking to schedule the event with the local parks.

5. James now has successfully started his local business and it is going really well, he now wants to find oppertunities to support his local community. He is looking for a local charity his company can now support.